Notes from the wall
Senior perspectives on strategy, pricing, go-to-market and growth - written to be useful, not to fill a content calendar.
Price-pack architecture: passing inflation without breaking the brand
When costs rise, the reflex is a single blanket hike - the bluntest tool there is. How a deliberate price-pack ladder passes cost through where willingness-to-pay can absorb it, and protects the profit pool.
StrategyBrand Wargame: plan the move before your competitor makes it
Most plans assume the competition stands still. Play their response - and your counter - before you commit the budget.
GEOGEO: how brands get cited by ChatGPT and Perplexity
Search is moving from ten blue links to a single AI answer. How to be the brand the model names - not the one it skips.
PricingPrice wars: when not to cut price
A price cut is the fastest way to teach a market your brand is worth less. When to hold the line, and how to defend margin without a race to the bottom.
GrowthYour brand grows through penetration, not loyalty
Growth comes from reaching more buyers, not deepening loyalty - what double jeopardy and light buyers mean for how you actually grow.
StrategyFrom strategy to execution: why good strategies die on delivery
Most strategies that fail were never wrong on paper - they died between the boardroom and the shelf. The five failure points, and what keeps one alive.